Yesterday we talked about the first trait that sponsors are looking for in a young rider: Loyalty. Today we're going to talk about the second trait that sponsors are looking for.
Ego - we all have them, but leave yours at the door when you're talking to your sponsors. It seems over entitled lazy rock stars and princesses are a dime a dozen, and rarely worth the time and effort invested in them, so sponsors tend to look poorly on these traits.
It's an age old battle: getting sponsors. Sometimes getting them is the easy part, it's the keeping that becomes difficult. I've talked to a few of my good friends, some team managers, some brand representatives, all experienced in dealing with the sponsorship issue, most from both sides of the story, and I've got some great answers.