So, we've covered loyalty, ego, motivation and dedication, and we're now at the most obvious thing that sponsors want. Well, I guess this is more of a need to justify the expense that is your sponsorship more than a desired trait.
Yes, we've finally made it to the Results portion of the wish list. Sit back and read on about how sponsors view your results; you might learn a thing or two. It seems things aren't as black and white as they look from the outside.